I've seen it in Miami a million times. Maybe you should try there?

just tell the superiors the following bombastic explanation:

you need to feasibly explore the possibility of expanding your contemporary client base beyond the traditional conventions of european business expectations into a financially charged latin-oriented cultural infrastructure located conveniently within a major overseas economic partner.

that, or you could just stick with the typical "men in bikinis 10 months out of the year" explanation. they'll understand.